As a small business owner, sometimes the funds are just not there to hire a copywriter. Or if you do use a copywriter and aren't sure you're getting good service from them, you may want to get some feedback from a different copywriter.

If you are willing to do some work yourself to improve your marketing copy, the copy critique may be a good way to go.

A copy critique is where you give a piece of your marketing copy to a copywriter and have them give you ideas and suggestions for improving it. The critique does not include writing any of the copy for you, it is simply giving you suggestions for improvements.

SPECIAL INTRODUCTORY OFFER

A regular copy critque by the Copy Whisperer is $75/hr, but for this introductory offer (which may be pulled at any time), you can get a half-hour critique for only $20.

Simply call 403-981-5910 and arrange for your critique.

Or fill out this Copy Critique Application and e-mail it together with a copy of the marketing piece you want critiqued to the e-mail address given in the application.

Don't let the questions scare you off. I can do the critique without them, but any that you can answer make it that much easier for me to give you good suggestions.

Copy Critique Sample

Following is a sample of a critique I did recently. The first letter is the one the client sent me. The second letter has my comments in red. (Note: This does not include all the comments as I had already met with the client in person and had given some suggestions then.) The third letter, which my client rewrote, and with just some very minor tweaking by me, was what we ended up with. I think it's a much stronger, clearer letter, don't you?

Sunflower Transitions - original letter
Sunflower Transitions - with critique comments
Sunflower Transitions - final draft

Please Note: The "So what" comment in the critique notes is not a smart aleck remark. I had already explained to my client that it is a question good copywriters ask. It is meant to make you think about how your prospect sees something. If the client is consciously or unconsciously asking "So what?" as they read, you had better give them a good answer that has value and meaning to them, or they will quit reading. Any time you give your reader a reason to quit reading, you've lost a response/sale.