The internet is one of the most widely used marketing tools today. However, it has some unique differences from other types of marketing.

With most marketing you are reaching out to your clients or prospects. Here, they come to you already looking for something.

Is your website set up to give them what they are looking for as quickly and easily as possible? Does your copy draw them in, capture their attention, give them what they want, and get the sale or response you want?

With online marketing you need to consider all the usual copywriting basics like:

• great product description (features)
• benefits that motivate the readers
• well-defined target market
• a powerful promise
• proof & credibility
• an enticing offer
• a clear call to action, etc.

But you also need to consider:

• what content to include
• how to organize that content
• designing a good navigation system (links)
• planning for Search Engine Optimization
• online video marketing
• landing pages
• e-mails
• newsletters
• shopping carts
• and a whole host of other things

To ensure that your website is getting out the real message that you want to send, and is reaching the people who need and want what you have to offer, contact the Copy Whisperer today at 403-981-5910 or e-mail for more details.

If you don't already have a website, I can help you with planning it as well as writing for it. I have done web designing in the past, and have access to other web designers, so I can help with that end of things if you want.

Or I can rewrite pages for the website you already have and give suggestions for ways to make it more user friendly and get you better results.

Call 403-981-5910 or e-mail for more details.